Little Narratives Pty Ltd ("we", "us", "our") operates the Little Narratives platform, including our web application, mobile apps for educators (Center App), and mobile apps for families (Family App).
We are committed to protecting the privacy of our users, particularly the children whose information is entrusted to us through educators and families. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform.
All user data, child profiles, stories, and media are stored within Australia (Sydney region). AI processing is performed via a paid enterprise AI API under a Data Processing Addendum — see details below.
| Component | Location |
|---|---|
| Database | Australia (Sydney region) |
| File Storage | Australia (Sydney region) |
| Server-side Processing | Australia (Sydney region) |
| AI Processing* | Secured under Data Processing Addendum |
| Authentication | Global (secured infrastructure)* |
*AI prompts (containing child first names, ages, interests, and educator observations) are processed by our AI provider's paid enterprise API, which may use data centres outside Australia. This processing is governed by a Data Processing Addendum, which contractually requires the provider to protect your data in accordance with equivalent privacy standards. Your data is not used to train or improve AI models.
Authentication metadata (email, login timestamps) is processed by our authentication provider, which uses secured global infrastructure.
We collect the following information about children, which is entered by educators or parents/guardians (not by children themselves). We refer to appearance descriptions and personality traits collectively as"Child Trait Data":
Educators provide the following inputs, which are processed by AI to generate or enhance content:
Little Narratives uses artificial intelligence to generate personalised stories, illustrations, and music. While we strive to create appropriate, high-quality content, AI-generated content may occasionally contain errors, inaccuracies, or content that may not be suitable for all children.
It is the sole responsibility of educators and parents/guardians to review all AI-generated content before sharing it with children. By using Little Narratives, you acknowledge and accept this responsibility.
We continuously work to improve our AI safety measures, but we cannot guarantee that all generated content will be appropriate for every child or situation.
To generate personalised content and polish educator observations, the following information is sent to our AI provider for processing:
| Data Sent to AI | Purpose |
|---|---|
| Child's first name | Personalising story text and characters |
| Child's age | Age-appropriate language and content complexity |
| Child Trait Data (appearance, interests, personality) | Generating personalised illustrations and tailoring story themes |
| Educator-written or voice-dictated observations | AI polishing into professional narratives with EYLF outcome mapping |
| Educator story prompts (situations, goals, challenges) | Generating relevant social narratives |
| Child's photo (if provided) | Generating recognisable watercolour illustrations |
Additionally, educator voice recordings are sent to our speech-to-text service for transcription. These audio streams are processed in real-time and are not stored by the provider after transcription is complete.
All AI-generated content — including polished observations, stories, illustrations, and music — is presented to the educator or parent as adraft for review. No AI-generated content is saved to a child's profile, shared with families, or presented to children until the responsible adult has reviewed and explicitly approved it.
This human-in-the-loop workflow ensures that:
We use the following third-party services to provide our platform:
| Service | Purpose | Data Shared |
|---|---|---|
| Cloud Infrastructure Provider | Authentication, database, storage | Account data, content |
| AI Processing Provider (Paid Enterprise Tier) | Story text, image, and music generation | Child first names, ages, interests, photos, educator observations (see Section 5.1) |
| Audio Generation Provider | Music generation | Song lyrics (no personally identifiable information) |
| Analytics & Error Reporting | Understanding how the app is used, diagnosing crashes | App events (screens opened, features used), device type, app version, an app-generated account identifier. No child names, photos or story content. |
| Advertising Platform (Meta) | Measuring which ads lead to installs and sign-ups | A fixed list of milestone events (app opened, account created, onboarding completed, subscription started), an app-generated account identifier, and — on Android — your device advertising ID. No child data is ever included. |
Our advertising measurement is deliberately narrow. We send the occurrence of an event and nothing else: never a child's name, age, photo, interests, or any story, song or observation. The full list of events we share is fixed in the app's source code, and we do not send the contents of anything you or your child create.
Our AI provider's paid enterprise API is governed by a Data Processing Addendum that contractually prohibits using your data for model training. AI processing may occur at data centres outside Australia, as disclosed in Section 2. We ensure all providers comply with Australian privacy requirements.
We share your information only in the following circumstances:
We never sell personal information, and we never share anything about a child with an advertiser.
To understand which of our ads bring families to Little Narratives, we share a small, fixed set of adult account milestones (for example "an account was created") with our advertising platform, as set out in Section 6. On Android this includes your device advertising ID. You can reset or delete that ID at any time in your device settings — on Android under Settings → Google → Ads, and on iOS we do not use one at all. Turning it off does not change anything about how the app works for you.
Children are subjects of our platform, not users. Only adults (educators and parents/guardians) create accounts and enter information on behalf of children.
We take extra care with children's information because we understand its sensitivity. Child data is:
Guardians can disable AI story participation for their child at any time through the Family App. When disabled, the child will not be included in any new AI-generated stories.
Under the Privacy Act 1988 (Cth), you have the following rights:
To exercise these rights, contact us at privacy@littlenarratives.com.au.
We protect your data through:
We retain your data for as long as your account is active or as needed to provide services. When an account is deleted:
We may update this Privacy Policy from time to time. We will notify you of significant changes by email or through the app. Your continued use of Little Narratives after changes constitutes acceptance of the updated policy.
If you have questions about this Privacy Policy or our data practices, please contact us:
Email: privacy@littlenarratives.com.au
Address: Little Narratives Pty Ltd, Sydney, NSW, Australia
OAIC Complaints: If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner at www.oaic.gov.au